MyT brewer. part a / Valerie Mendonca, Ansita Aggarwal.

Format:

Book

Author/Creator:

Mendonca, Valerie, author.

Aggarwal, Ansita, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Tea machinery--Technical innovations--Case studies.

Tea machinery.

Selling--Tea--Case studies.

Selling.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2024.

Summary:

Amit Kasliwal founded MyT in 2014 subsequent to completion of his PGPX course at the Indian Institute of Management, Ahmedabad. He envisioned a machine that brewed and dispensed fresh tea and tried a number of prototypes that addressed different issues/challenges. In September 2015, he moved to Bengaluru along with his co-founder Harvinder Rajput and iterated a variety of prototypes with a designer. Kasliwal and his team were able to develop a machine that brewed and dispensed tea in December 2016. Around the same time, Kasliwal ran out of funds. Although the latest prototype dispensed freshly brewed tea, there were still a number of improvements to be implemented. Kasliwal was faced with a dilemma whether he should go ahead and enter the market or continue building a better prototype.

Notes:

Description based on XML content.

ISBN:

1-0719-4269-7

9781071942697

OCLC:

1417357953