A Chilean coffee business deciding to do business in the United States / Sara Alshareef, Rebecca Dorvil, and Sandra D. Marin Ruiz.

Format:

Book

Author/Creator:

Alshareef, Sara, author.

Dorvil, Rebecca, author.

Marin Ruiz, Sandra D., author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Globalization--Case studies.

Globalization.

Entrepreneurship--United States--Case studies.

Entrepreneurship.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

Internationalization is a goal for many firms and entrepreneurs. Chilean café La Finca wants to replicate its 3-in-1 business model in the United States, an ever-growing market for coffee afficionados. CEO Victor is faced with some push factors to expand outside of Chile and pull factors to enter the United States.Because Victor recognizes that he needs information to start a business in a new market, he joined a student consulting program. Students offered Victor information regarding the regulations to start a business in the United States. This case explains the importance of market knowledge acquisition when making a decision to internationalize.

Notes:

Description based on XML content.

ISBN:

1-0719-2791-4

9781071927915

OCLC:

1417357270