The National Hot Rod Association hits a Coca-Cola speed bump / Joyce Young, Paul Clark.

Format:

Book

Author/Creator:

Young, Joyce A., author.

Clark, Paul, active 2022, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Commercial law--Case studies.

Commercial law.

Corporate sponsorship--Law and legislation--Case studies.

Corporate sponsorship.

Coca-Cola Company--Case studies.

Coca-Cola Company.

National Hot Rod Association--Case studies.

National Hot Rod Association.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Society for Case Research, 2022.

Summary:

This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell. On August 12, 2020, The Coca-Cola Company accused the National Hot Rod Association (NHRA) of a material breach of the sponsorship agreement between the two parties. As NHRA president, Cromwell knew the venerable relationship was on shaky ground. The Covid-19 pandemic had caused numerous race cancellations and postponements. Cromwell, however, had not anticipated Coca-Cola, with total U.S. sponsorship spending approaching $300 million, would suddenly, without merit, terminate the long-time partnership. Without the sponsorship revenue, the NHRA faced a challenging financial situation. On September 21, 2020, the NHRA took legal action against Coca-Cola. Students are asked to evaluate the situation from both organizations' perspectives and decide if they support the legal action taken by the racing series.

Notes:

Description based on XML content.

ISBN:

1-0719-4544-0

OCLC:

1417358286