OYO : a journey through the hotel chain's first ten years / Richa Bhalla, Sumedha Rawat, Susmita Pradhan, Swarnava Sharma, Tanushree Singh.

Format:

Book

Author/Creator:

Bhalla, Richa, author.

Rawat, Sumedha, author.

Pradhan, Susmita, author.

Sharma, Swarnava, author.

Singh, Tanushree, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Hospitality industry--Case studies.

Hospitality industry.

Industrial management--Case studies.

Industrial management.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

This case study explores the amazing path of OYO, a global phenomenon in the hotel industry that started out small in India. OYO, which was established by Ritesh Agarwal in 2013 as a budget hotel aggregator in India, has now grown to become a significant player in the hospitality sector, with a presence in more than 80 nations. The case study focuses on OYO's creative business strategy, which is distinguished by its use of technology to provide trustworthy and reasonably priced hospitality services. This business concept includes a franchising system that enables local entrepreneurs to run OYO-branded facilities, facilitating quick expansion. OYO's capacity to adjust to local markets and its partnerships with regional organizations, such as hotel chains in China and Japan, are highlighted as crucial elements in its successful expansion into new areas.The case study does, however, highlight OYO's difficulties. OYO has faced its fair share of challenges, from claims of unfair business practices to issues sustaining quality standards throughout rapid expansion. The CEO of the company, Ritesh Agarwal, and how his vision has influenced OYO's growth and culture are both discussed in the report. Along with highlighting the company's growth trajectory and historical profit and loss data, this case also looks at the company's financial journey.The case study goes into more detail about the micro and macro problems OYO has faced. It explores topics like client preferences, staff retention, administrative challenges, and legal disputes. The report recognizes OYO's initiatives and cooperation with governments for tourist development as responses to these issues. The example also demonstrates the business's commitment and its responses to the COVID-19 pandemic and other relief initiatives.Many solutions to these problems are suggested, including diversifying services, expanding into unexplored markets, boosting technical advancements, and forming strategic alliances. The case study offers insights into OYO's path as well as useful advice for companies looking to expand in the constantly changing hospitality market.

Notes:

Description based on XML content.

ISBN:

1-0719-4629-3

9781071946299

OCLC:

1417356993