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Unifrutti Tropical Philippines Inc : planting the seeds for peace and prosperity / Annette Pelkmans-Balaoing and Kassiani Nikolopoulou.
- Format:
- Book
- Author/Creator:
- Pelkmans-Balaoing, Edylinda Annette Oreta, 1964- author.
- Nikolopoulou, Kassiani, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Trading companies--Philippines--Mandanao--Case studies.
- Trading companies.
- Bananas--Marketing--Case studies.
- Bananas.
- Risk--Case studies.
- Risk.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Rotterdam School of Management, Erasmus University, 2020.
- Summary:
- Unifrutti Tropical Philippines, Inc. (UTPI), a banana trading corporation based in Mindanao, was known for its sustainable and inclusive business practices as well as its transparent and mutually beneficial relationship with its workers, landowners and rural communities. Founded in 1992 in a region marred by wars between Muslim and Christian populations, UTPI's experience provides valuable insight in how stable markets can emerge from a situation of zero trust. To make the initial investments in banana plantations succeed, a great amount of effort was needed to establish confidence and overcome the attendant risks.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-3703-0
- 9781071937037
- OCLC:
- 1417358760
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