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Cricket cracks the U.S. wicket / Shreshthi Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Shreshthi, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Cricket--United States--Marketing--Case studies.
- Cricket.
- Business--Growth--Case studies.
- Business.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Cricket cracks the United States wicket
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- Cricket is steadily becoming more popular in the United States and other parts of North America, with several television networks eyeing opportunities to broadcast games and sports brands looking to market their products or services to this new sector. Although this trend presents many opportunities for new businesses to expand, this case also addresses the challenges of penetrating a market that is dominated by several other sports. This case asks students to discuss what steps media and sportswear companies should take to make it worth the investment.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4832-6
- 9781071948323
- OCLC:
- 1417357547
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