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Lajthiza Water Company : development in Albania's domestic market and expansion to international markets / Kejsi Sulaj, Waldemar Pfoertsch.
- Format:
- Book
- Author/Creator:
- Sulaj, Kejsi, author.
- Pfoertsch, Waldemar, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Sustainable development--Albania--Case studies.
- Sustainable development.
- Industrial management--Environmental aspects--Albania--Case studies.
- Industrial management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- Lajthiza is a leading water bottling and distribution company in Albania. This case reviews a five-year period (2017-2021) during which Lajthiza and its competitors were studied. The company's success in the domestic market has led to its expansion into international markets. Lajthiza has implemented both business-to-business and business-to-customer relationships to provide value to its customers. The company's value proposition is based on providing high-quality water directly from its source. Lajthiza has faced several challenges in bringing a new product to its target market, including monitoring the product's lifecycle, identifying appropriate channels to promote its products, and developing a better-integrated marketing plan. Also, Lajthiza needs to focus on creating new sustainable plans, now that the plastic-related issue has become more urgent.Students are asked to identify and evaluate appropriate channels that Lajthiza can use to promote its products, including social media, television, and radio. Furthermore, students can draft a product portfolio strategy to manage and monitor the product's lifecycle in local and international markets. Amid growing environmental concerns, including plastic usage, students are tasked with formulating differentiation strategies and sustainable solutions.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-3850-9
- 9781071938508
- OCLC:
- 1417358179
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