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Crafting customer experience for a wellness paradise / Maria Kniazeva.
- Format:
- Book
- Author/Creator:
- Kniazeva, Maria, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Marketing--California, Southern--Case studies.
- Marketing.
- Tourism--California, Southern--Marketing--Case studies.
- Tourism.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2024.
- Summary:
- Diego Martinez, a Global Wellness Summit 36-year-old real estate agent, envisions a business opportunity: establishing a wellness retreat in Southern California called The Blue Canyon. Determined to create a distinctive wellness paradise, Diego needs to research the concept of wellness, identify his target customers, evaluate the values and expectations of his potential guests, and consider the unique elements of a customer experience model. Can he develop his ideas for a down-to-earth wellness program rooted in Mexican heritage into a successful customer experience design?
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2445-1
- 9781071924457
- OCLC:
- 1417358340
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