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Getting in touch with the company & interview techniques. Part 4 : RSM CDC case writing training material. / Tao Yue and Jacqueline Nolan.
- Format:
- Book
- Author/Creator:
- Yue, Tao, active 2024, author.
- Nolan, Jacqueline, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Interviewing--Technique--Case studies.
- Interviewing.
- Case method--Case studies.
- Case method.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Getting in touch with the company and interview techniques
- Place of Publication:
- London : Rotterdam School of Management, Erasmus University, 2024.
- Summary:
- Effective communication and preparation are vital when reaching out to a company for case research. This involves sharing your case plan, specifying information needs, and setting clear boundaries. Interview techniques play a crucial role in gathering valuable insights, including principles of active listening and managing the interview process. Common pitfalls to avoid are discussed, such as asking double-barrelled questions and not acknowledging gaps in understanding. Finally, the importance of concluding interviews with clear next steps and follow-ups is emphasized for successful case development.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-3808-8
- 9781071938089
- OCLC:
- 1417357488
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