TU Packaging Group : using data analytics to assess customer profitability / Chua Wei Hwa, Adrian Yeow.

Format:

Book

Author/Creator:

Hwa, Chua Wei, author.

Yeow, Adrian, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Quantitative research--Case studies.

Quantitative research.

Package goods industry--Singapore--Case studies.

Package goods industry.

Consumers--Research--Case studies.

Consumers.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Institute of Management Accountants, 2024.

Summary:

This case involves TU Packaging Group (TUG), a Singaporean corrugated paper packaging manufacturer, and its chief executive officer (CEO) who is concerned with the company's slowing profit growth. You are tasked to apply data analytics techniques on a large management accounting dataset to aid the CEO's decision-making. Using TUG's customer data, you will analyze customer profitability through activity-based costing (ABC) as well as develop data visualization to further assess the impact of individual customer profitability. Finally, you will employ a decision tree analysis technique to identify drivers of customer profitability to enable managerial decisions on business operations.

Notes:

Description based on XML content.

ISBN:

1-0719-4561-0

9781071945612

OCLC:

1417356700