1 option
The Spider-Man problem / Ernest Baskin.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Spider-Man (Fictitious character)--Case studies.
- Spider-Man (Fictitious character).
- Intellectual property--Case studies.
- Intellectual property.
- Conflict of interests--Case studies.
- Conflict of interests.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : National Public Radio Planet Money, 2024.
- Summary:
- This case is focused around a National Public Radio Planet Money podcast in which the journalists take a deep dive into the intellectual property rights of Spider-Man. More specifically, it focuses on the conflict between Sony and Marvel where Marvel is trying to build a large cinematic universe but has sold one of its most successful characters to Sony for use in its movies. This case can be discussed from multiple perspectives including entertainment marketing as well as legal studies.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-4251-4
- 9781071942512
- OCLC:
- 1417358631
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