When ethical meets ramen : Noodle Stand Tokyo / Caroline Tan.

Format:

Book

Author/Creator:

Tan, Caroline, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Social responsibility of business--Japan--Case studies.

Social responsibility of business.

Green marketing--Japan--Case studies.

Green marketing.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

The Noodle Stand Tokyo has distinguished itself in the market through its brand message of "ethical ramen." While the offerings have garnered glowing reviews from the local media as well as from YouTubers, the brand message has raised some questions about the misrepresentation of the term "ethical." While the ingredients were touted to be locally sourced and of the finest quality, questions arose about the appropriateness of labeling the ramen as ethical. This case examines the implications of adopting the concept of "ethical" in a brand message, specifically when misrepresentation occurs, and touches on the core components that need to be considered when a company intends to provide ethical products. Finally, this case also challenges students to formulate strategies to manage brand message misrepresentation.

Notes:

Description based on XML content.

ISBN:

1-0719-2443-5

9781071924433

OCLC:

1417356900