Nykaa : repositioning for growth / Dr Neeraj Pandey., Sooraj Namboodiri, Tushar Sarkar.

Format:

Book

Author/Creator:

Pandey, Dr. Neeraj, active 2024, author.

Namboodiri, Sooraj, author.

Sarkar, Tushar, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Retail trade--Case studies.

Retail trade.

Small business--Growth--Case studies.

Small business.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2024.

Summary:

In November 2022, Falguni Nayar, the managing director and executive chairperson of Nykaa, was analyzing Nykaa's statistics for the next phase of growth. Nykaa initially started its journey focusing on premium brands and gradually expanded into private labels, mass markets, and physical retail stores. Being one of the few profitable modern online retailers, Nayar and the management anticipated growth in the coming financial year. Nayar was faced with a problem following Nykaa's initial public offer (IPO): how can Nykaa leverage several opportunities for growth while focusing on profitability and long-term sustainability? Should Nykaa diversify and become a multichannel company? Moving away from their niche, how can they defend themselves in the competitive marketplace?

Notes:

Description based on XML content.

ISBN:

1-0719-4631-5

9781071946312

OCLC:

1417358158