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Create a Go-to-Market Plan / with Deirdre Breakenridge.
- Format:
- Video
- Author/Creator:
- Breakenridge, Deirdre, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Physical Description:
- 1 online resource
- Place of Publication:
- Carpenteria, CA : linkedin.com, 2024.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Launch your product or service successfully with this practical guide to creating a go-to-market strategy.
- Bringing a new product or service to market is exciting but risky. Set your launch up for success with an intentional go-to-market (GTM) strategy. In this practical course, marketing expert Deirdre Breakenridge guides you step by step through building a customized GTM plan. Discover if you need a formal launch strategy or if a more agile approach suits your offering. Develop positioning and pricing that match your target customer. Dive into promotion, distribution, and partnerships tailored to your product and market. Gain smart tips for continual optimization based on your launch KPIs and metrics. Whether entering a new market or launching an exciting new offering in an existing space, an intentional GTM strategy is key for impact.
- Participant:
- Presenter: Deirdre Breakenridge
- Notes:
- 6/12/202412:00:00AM
- Access Restriction:
- Restricted for use by site license.
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