Intellectual property, unfair competition and publicity : convergences and development / edited by Nari Lee [and four others] ; Tanya Aplin [and twelve others], contributors.

Format:

Book

Contributor:

Lee, Nari, editor.

Series:

European Intellectual Property Institutes Network series.

European Intellectual Property Institutes Network Series

Language:

English

Subjects (All):

Intellectual property.

Antitrust law.

Personality (Law).

Physical Description:

1 online resource (378 p.)

Place of Publication:

Cheltenham, England ; Northampton, Massachusetts : Edward Elgar Publishing, 2014.

Language Note:

English

Summary:

Dealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of ""substitute"" IP rights.

Contents:

Cover; Copyright; Contents; Contributors; Introduction to the series; Introduction: Intellectual property, unfairness and speech - convergences and development; PART I Conduct and unfairness: Mapping methodological boundaries; 1. What to protect, and how? Unfair competition, intellectual property, or protection sui generis; 2. Interfaces between trade mark protection and unfair competition law: Confusion about confusion and misconceptions about misappropriation?; 3. Personality rights, unfair competition and extended causes of action

PART II Convergences I: Persona, publicity and market control rights in comparison4. Personality endorsement and character merchandising: A sparkle of unfair competition in English law; 5. Rights of publicity in the United States from Edison to Elvis to Paris (and every 15 minutes in-between); 6. Celebrities, advertisement and commercial exploitation "publicity rights" in German law; PART III Convergences II: Investment in competition; 7. Ambush marketing: Examining the development of an event organizer right of association

8. Commercialising privacy and privatising the commercial: The difficulties arising from the protection of privacy via breach of confidence9. Protection of the first mover advantage: Regulation against imitation of the product configuration in Japan; 10. The use of trade marks in keyword advertising: Developments in CJEU and national jurisprudence; PART IV Investment protection and the public interest: Competition and (commercial) speech; 11. The United Kingdom's public interest "defence" and European Union copyright law

12. Public domain at the interface of trade mark and unfair competition law: The case of referential use of trade marks13. Image rights in civil law systems: Four questions and three systems; Index

Notes:

Includes index.

Description based on print version record.

ISBN:

0-85793-262-4