Services in sport management / Ekaterina Glebova (Researcher, University Paris Saclay, France).

Format:

Book

Author/Creator:

Glebova, Ekaterina, author.

Contributor:

Edward Elgar Publishing, publisher.

Language:

English

Subjects (All):

Sports administration.

Genre:

Electronic books.

Physical Description:

1 online resource (242 pages)

Place of Publication:

Northampton : Edward Elgar Publishing, 2024.

Summary:

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights. This illuminating book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of the process in a variety of contexts, including the role of employees, customer relationship management, and servicescapes. Employing real-world case studies to exemplify and substantiate theoretical constructs, Ekaterina Glebova fosters a deeper understanding of complex scenarios such as the digitalization of sports viewership and fan hooliganism. From the adrenaline-fueled arena of event execution to the nuanced strategies behind athlete advocacy, this book is a pragmatic toolkit designed to address the exigencies of sports service management. Interdisciplinary in scope, this book is an invaluable resource for students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing professionals"-- Provided by publisher.

Contents:

1. Introduction to services in sport management 12 service marketing environment for the sports industry

3. The service marketing mix and purchase process in sport management

4. Sport management research

5. Customer relationship management in sport management

6. Service quality in sport management

7. Sport service segmentation and targeting

8. Role of employees and customers in service delivery in the sports industry

9. Distribution of services in sport management

10. Promotions, communication, and servicescapes in sport management

11. Service strategies in sport management

References.

Notes:

Includes bibliographical references.

Description based on print record.

ISBN:

9781035324316 (e-book)

Access Restriction:

Restricted for use by site license.