The Beauty of Success : Start, Grow, and Accelerate Your Brand / Kendra Bracken-Ferguson.

Format:

Book

Author/Creator:

Bracken-Ferguson, Kendra, author.

Language:

English

Subjects (All):

Entrepreneurship--Psychological aspects.

Entrepreneurship.

Branding (Marketing)--Psychological aspects.

Branding (Marketing).

Self-actualization (Psychology).

Physical Description:

1 online resource (307 pages)

Edition:

First edition.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]

Summary:

"This book will redefine the standards of self-care as self-actualization for founders, entrepreneurs, and business leaders based on the 4 pillars of BrainTrust Founders Studio--Community, Education, Mentorship, Capital. Kendra shares her own story, along with the stories of other Founders and Executives in the beauty and wellness industries, adding chapters on Spirituality, Daily Rituals and Purpose among others. In the context of these stories, self-actualization acts are revolutionary in that they often dismantle constructs, question boundaries, and intentionally change or re-create new narratives that counter oppression and marginalization while growing and succeeding as a leader"-- Provided by publisher.

Contents:

Cover

Title page

Copyright Page

Contents

List of Podcast Excerpts

Foreword

Preface: An Invitation to Freedom: Unlocking the Entrepreneurship Journey

Chapter 1 Are You an Entrepreneur or Intrapreneur?

Intrapreneur versus Entrepreneur

My Journey from Entrepreneur to Intrapreneur to Entrepreneur Again

An Entrepreneur for Sure

Settling into Entrepreneurism: Pivoting Through COVID and Making Mistakes

Fully Embracing Entrepreneurism: Hosting a Podcast and Highlighting Leaders

Having Passion as an Entrepreneur

Chapter 2 Heart for God

Living in Purpose to Achieve the Highest Expression of Self

Reclaiming My Own Purpose

You Meet Who You Are Supposed to Meet in Divine Time

Chapter 3 Know When to Pivot to Survive and Thrive

The Story of How I Became an Intrapreneur

Moving on Up

The Story of How I Became an Entrepreneur

Chapter 4 Ego: Who, Me?

A Valuable Lesson Around the Self-Serving Sabotage of Ego

Your Ego's Job Is to Feel Important

Understanding Your Own Ego

The Intersection of Meekness and Ego

The Role of Self-Actualization When Confronting Your Ego

Chapter 5 Claim the Nonnegotiables

Understanding Your Traits as an Intrapreneur and an Entrepreneur: Are They Different?

Leaning into Divine Epiphanies

Spirituality Is Essence

Nonnegotiables Across My Pillars

Chapter 6 Protection

She Walked Ahead of Me So I Could Walk Ahead of Others

Protected by Angels, the Story of Troy Alexander

We All Win Together

A Reason, a Season, a Lifetime

Chapter 7 Jungle Gym versus a Ladder

Climbing Your Own Jungle Gym

Sit at the Top, Don't Get Stuck Looking Up from the Bottom

Chapter 8 Intention of Time: Balancing What's Important

Tackling Important Moments Every Day

Chapter 9 Stand in Your Power

Define, Claim, and Own Your Power.

I Choose Me Every Day

Chapter 10 Greater Than You Can Imagine

Move Out of Your Own Way

22 Years of Experience and Beyond

People Who See You, Seeeee You

Chapter 11 Character, Allyship, and Finding Your People

The Story of Lisa Stone: Character Meets Allyship

Diverse Teams Perform Better

The Impact of Allyship

Chapter 12 In Closing

Reflecting on My Key Lessons

Acknowledgments

About the Author

Index

EULA.

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: Bracken-Ferguson, Kendra The Beauty of Success

ISBN:

9781394162987

1394162987

9781394162994

1394162995

OCLC:

1380753318