The jobs to be done playbook : align your markets, organizations, and strategy around customer needs / by Jim Kalbach ; foreword by Michael Schrage.

Format:

Sound recording

Author/Creator:

Kalbach, James, author.

Contributor:

Schrage, Michael, writer of foreword.

Language:

English

Subjects (All):

Creative ability in business.

Business planning.

Consumer satisfaction.

Physical Description:

1 online resource (1 audio file)

Edition:

Unabridged.

Place of Publication:

Rego Park : Ascent Audio, 2024.

[Rego Park, New York] : Ascent Audio 2024

System Details:

audio file

Summary:

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -Melissa Perri, author of Escaping the Build Trap. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Participant:

Narrator: Tom Parks.

Notes:

Unabridged.

OCLC-licensed vendor bibliographic record.

ISBN:

9781663735430

OCLC:

1440005686