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Data-driven campaigning and political parties : five advanced democracies compared / Katharine Dommett, Glenn Kefford, and Simon Kruschinski.
- Format:
- Book
- Author/Creator:
- Dommett, Katharine, author.
- Kefford, Glenn, author.
- Kruschinski, Simon, author.
- Series:
- Journalism and political communication unbound.
- Oxford scholarship online.
- Journalism and political communication unbound
- Oxford scholarship online
- Language:
- English
- Subjects (All):
- Campaign management--Data processing.
- Campaign management.
- Internet in political campaigns.
- Data mining--Political aspects.
- Data mining.
- Physical Description:
- 1 online resource (257 pages)
- Place of Publication:
- New York, NY : Oxford University Press, 2024.
- Summary:
- Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns.
- Contents:
- Cover
- Series
- Data-Driven Campaigning and Political Parties
- Copyright
- Contents
- Acknowledgments
- 1. Introduction
- 2. Theoretical Framework
- 3. Data
- Practitioner Perspectives on Data
- 4. Analytics
- Practitioner Perspectives on Analytics
- 5. Technology
- Practitioner Perspectives on Technology
- 6. Personnel
- Practitioner Perspectives on Personnel
- 7. Explaining Variation in Data-Driven Campaigning
- 8. Conclusion
- Notes
- References
- Index.
- Notes:
- Also issued in print: 2024.
- Includes bibliographical references and index.
- Description based on online resource and publisher information; title from PDF title page (viewed on November 1, 2023).
- Other Format:
- Print version: Dommett, Katharine Data-Driven Campaigning and Political Parties
- ISBN:
- 0-19-757026-7
- 0-19-757024-0
- 0-19-757025-9
- OCLC:
- 1405190960
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