We, Me, Them and It : How to Write Powerfully for Business.

Format:

Book

Author/Creator:

Simmons, John.

Language:

English

Subjects (All):

Branding (Marketing).

Business communication.

Physical Description:

1 online resource (123 pages)

Edition:

1st ed.

Place of Publication:

London : LID Publishing, 2016.

Summary:

It's no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails, this cult business book by the modern-day guru of business writing (now released as a new 21st anniversary edition) shows ways in which we can use words to gain competitive advantage in business life through "tone of voice". John Simmons' method of writing powerfully for business is based on his "WE, ME, THEM and IT" model, which over the past 25 years has been adopted by tens of thousands of marketers and other professionals around of the world. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.

Contents:

Cover

Back Cover

Title

Contents

Foreword by Sophie Devonshire

Preface

Introduction

1 We The trouble with words

2 Me Something inside

3 Them Is there anyone out there?

4 It Telling stories

5 Finale

Acknowledgements

Index

Copyright Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781911687016

1911687018

OCLC:

1431975957