Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing / Giles Lury and Katy Mousinho.

Format:

Book

Author/Creator:

Lury, Giles, author.

Mousinho, Katy, author.

Language:

English

Subjects (All):

Women in marketing--United States--History.

Women in marketing.

Physical Description:

1 online resource (203 pages)

Edition:

First edition.

Place of Publication:

Madrid : LID Publishing, [2021]

Summary:

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Katy Mousinho's and Giles Lury's Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more.? Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.

Contents:

Front Cover

Back Cover

Praise for Wonder Women

Title

Contents

Foreword

Introduction

Inspiring Stories 40 Stories of Women Driving Success

A Woman’s Intuition

1. The plastic people with plastic smiles

– Ev Jenkins – Oxo Advertising/J Walter Thompson

2. Doing her homework

– Melitta Bentz – Melitta coffee filters

3. The mid-afternoon slump

– Cassandra Stavrou – Propercorn

4. Walking the ‘dogs’: how Jo thought, not bought, her way to success in the US

– Jo Malone – Jo Malone & Jo Loves

5. The Billion-Dollar Butt

– Sara Blakely – Spanx

6. The party with extra toys

– Jacqueline Gold – Ann Summers

7. Just another secretary?

– Bette Nesmith Graham – Liquid paper

8. Restoring the pride in the brand

– Angela Ahrendts – Burberry

9. A tagline is forever

– Frances Gerety – De Beers/NW Ayer

10. Some little thing that might be kind of useful

– Carol Latham – Thermagon

GIRL POWER Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

9781911671237

1911671235

OCLC:

1431979732