Digital Transformation : Technology, Tools, and Studies / edited by Lucian-Ionel Cioca, Larisa Ivascu, Florin Gheorghe Filip, Banciu Doina.

Format:

Book

Author/Creator:

Cioca, Lucian-Ionel.

Contributor:

Ivascu, Larisa.

Filip, Florin Gheorghe.

Doina, Banciu.

Series:

Intelligent Systems Reference Library, 1868-4408 ; 253

Language:

English

Subjects (All):

Engineering--Data processing.

Engineering.

Computational intelligence.

Big data.

Data Engineering.

Computational Intelligence.

Big Data.

Local Subjects:

Data Engineering.

Computational Intelligence.

Big Data.

Physical Description:

1 online resource (267 pages)

Edition:

1st ed. 2024.

Place of Publication:

Cham : Springer Nature Switzerland : Imprint: Springer, 2024.

Summary:

This book presents a multidisciplinary approach to digital transformation process of organizational transformation, offering support throughout the implementation process to all those interested. The digital transformation (DT) is a priority for many companies in the context of technological evolution. The use of appropriate tools, methodologies, methods, approaches, and techniques for DT, depending on the organizational characteristics, can contribute to a complete approach to organizational processes and to their efficiency. Digital transformation involves the adoption and use of new digital technologies to develop new products and services, modify existing ones and develop new business models to increase efficiency, productivity, and competitiveness. Starting from marketing to culture and education to health, automotive, engineering, mobility and human resources and others, it is addressed to professionals, practitioners, researchers, students, and other interested parties.

Contents:

Preface

Contents

About the Editors

1 Drivers for Sustainable Digital Transformation in Public and Private Organizations

1.1 Introduction

1.2 Public Versus Private

1.3 Digital Transformation in the Public Sector

1.4 Digital Transformation in the Private Sector

1.5 Barriers and Drivers for Digital Transformation

1.6 Conclusions

References

2 The Role of the Culture Institution on Digital Transformation of Society

2.1 Introduction

2.2 European Strategy for Digital Transformation

2.3 Strategies of Cultural Institutions to Promote the Digital Culture

2.4 An Overview of Public Libraries in Romania

2.5 Needs for Digital Culture of Citizens

2.6 Trainers for Library Activity

2.7 Financial Resources

2.8 Conclusions

3 Artificial Intelligence in Marketing. Current Status and Future Research Agenda

3.1 Introduction

3.2 AI in Marketing

3.3 Research Methodology

3.4 Results and Discussions

3.5 Conclusions

4 Digital Enhancement of the Military Decision-Making Processes

4.1 Introduction Generated by AI.

Notes:

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on publisher supplied metadata and other sources.

ISBN:

9783031559525

OCLC:

1432414360