Museum Growth Hacking : Impact of Art Exhibitions, Museum Acquisitions and Art Market Sales / Yvonne Muchitsch.

Format:

Book

Author/Creator:

Muchitsch, Yvonne, author.

Language:

English

Subjects (All):

Art--Marketing.

Art.

Physical Description:

1 online resource (237 pages)

Edition:

First edition.

Place of Publication:

Hamburg, Deutschland : Cuvillier Verlag, [2023]

Summary:

Looking to gain valuable insights into the relationship between museums and the art market? The unique data set can help answer some of the most pressing questions in this area.At first glance, museums and the art market may seem like two opposing forces, but actually they are two interrelated elements that work together to stimulate creativity, foster cultural exchange, and drive economic growth. The research delves into the complex relationship between these two entities and offers initial insights into the following questions: - How forthcoming are museum staff with sensitive data to support academic research?- What impact do masterpieces and "superstars" have on visitor numbers?- Can certain exhibition formats reach more visitors?- How has the number of exhibitions over time affected attendance and museum budgets?- Does the museums' passion for collecting compete with the marketing demands of the art market, or do they rather benefit from each other?- Are the art market and the museum institution competing or complementary markets?- Compared to auction results, how does the gender gap between female and male artists compare in museum acquisitions?With this research, you'll gain access to valuable information that can help you make informed decisions about your creative and cultural industry investments.

Contents:

Intro

ACKNOWLEDGEMENTS

EXECUTIVE SUMMARY

KURZZUSAMMENFASSUNG

EIDESSTATTLICHE VERSICHERUNG

CONTENTS

LIST OF ABBREVIATIONS

LIST OF FIGURES

xxiiiLIST OF TABLES

LIST OF ADDENDUM

Chapter 1 INTRODUCTION

1.1 What does Growth Hacking mean?

1.2 Development Art History and Economics

1.3 Linking Museum and Art Market

Chapter 2 DATA AND CHAPTER OVERVIEW

2.1 Core-Dataset

2.2 Chapter Overview

Chapter 3 MUSEUM SUPPORT IN THE FIELD OF MUSEUMRESEARCH: EVIDENCE FROM A UNIQUE MUSEUMSURVEY

3.1 Introduction

3.2 Data, Methodology and Empirical Results

3.3 Descriptive Statistics and Analyses

3.4 Discussion

3.5 Conclusion

Chapter 4 VISITORS, EXHIBITIONS AND MUSEUMSSTRATEGIES: EVIDENCE FROM MUSEUMS INGERMANY, SWITZERLAND AND AUSTRIA

4.1 Introduction

4.2 Data and Methodology

4.3 Summary Statistics and Analyses

4.4 Discussion

4.5 Conclusion

Chapter 5 ACQUISITION POLICIES OF EUROPEAN MUSEUMSCOMPARED TO TRANSACTIONS ON THEINTERNATIONAL ART MARKET

5.1 Introduction

5.2 Data and Methodology

5.3 Summary Statistics and Initial Analyses

5.4 Data Analyses and Results

Chapter 6 RELATIONSHIPS BETWEEN EUROPEAN MUSEUMACQUISITIONS AND THE INTERNATIONALART MARKET: INSIGHTS AND ANALYSES

6.1 Introduction

6.2 Previous Studies

6.3 Data and Methodology

6.4 Summary Statistics and Analyses

6.5 Discussion

6.6 Conclusion

Chapter 7 SUMMARY AND CONCLUDING REMARKS

7.1 Summary of the Results

7.2 Concluding Remarks

BIBLIOGRAPHY

APPENDIX

Appendix 1

Appendix 2

Appendix 3

Appendix 4.

Notes:

Includes bibliographical references.

Description based on print version record.

Other Format:

Print version: Muchitsch, Yvonne Museum Growth Hacking

ISBN:

9783736967618

OCLC:

1377819037