Absolute essentials of entrepreneurship / Nerys Fuller-Love.

Format:

Book

Author/Creator:

Fuller-Love, Nerys, author.

Series:

Absolute essentials of business and economics.

Absolute Essentials of Business and Economics

Language:

English

Subjects (All):

Entrepreneurship.

Physical Description:

1 online resource (123 pages) ; illustrations, charts.

Edition:

1st ed.

Place of Publication:

Abingdon, England ; New York, NY : Routledge, 2020.

Summary:

"Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs."-- [provided by publisher]

Contents:

Cover

Half Title

Series Page

Title Page

Copyright Page

Contents

1 Introduction

2 Entrepreneurship: theories and context

3 The entrepreneur, characteristics and personality

4 Opportunity recognition: creativity and innovation

5 Enterprise culture

6 Female entrepreneurship

7 Entrepreneurial strategies

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781000076233

-000076237

0-429-33075-8

9780367505813

9780429330759

OCLC:

1157949066