Public relations history : theory, practice and profession / Cayce Myers.

Format:

Book

Author/Creator:

Myers, Cayce, 1982- author.

Language:

English

Subjects (All):

Public relations.

Physical Description:

1 online resource (187 pages) : illustrations

Edition:

1st ed.

Place of Publication:

New York, NY : Routledge, 2021.

Summary:

"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"-- Provided by publisher.

Contents:

Cover

Endorsements

Half Title

Title Page

Copright Page

Dedication

Table of Contents

Preface

Acknowledgments

1. Definitions of Public Relations

2. Theories of Public Relations Development

3. Political Public Relations

4. Propaganda, Public Relations, and Public Opinion

5. Public Relations, Propaganda, and Conflict

6. Public Relations in Non-Profits, Education, and Religion

7. Corporate Public Relations

8. Entertainment and the Creation of the PR Professional

9. Public Relations Ethics, Organizations, and Credentialing

10. The Future of the History of Public Relations

Bibliography

Index.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-351-03300-X

1-351-03301-8

1-351-03302-6

9781351033015

OCLC:

1143841492