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Visual communication for architects and designers : constructing the persuasive presentation / Margaret Fletcher.
- Format:
- Book
- Author/Creator:
- Fletcher, Margaret, author.
- Language:
- English
- Subjects (All):
- Communication in architectural design.
- Physical Description:
- 1 online resource (297 pages)
- Edition:
- 1st ed.
- Distribution:
- London : Bloomsbury Publishing (UK), 2025.
- Place of Publication:
- Oxfordshire : Routledge, 2020.
- System Details:
- text file rdaft
- Summary:
- Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation.
- Contents:
- Cover
- Half Title
- Title
- Copyright
- Dedication
- Contents
- 01 communication, representation and presentation
- Defining and Integrating the Systems
- What is Communication Design?
- What is Representation Design?
- What is Presentation Design?
- How to Develop Your Visual, Verbal and Written Argument: Integrating Communication, Representation and Presentation Design
- When to Start Designing the Presentation
- The Design Narratives
- Design Narratives for Presentations
- Presentation Narrative: Goals and Purpose
- Visual Narrative: Goals and Purpose
- Project Narrative: Goals and Purpose
- 02 constructing a visual argument
- Developing the Project Narrative
- Finding Gaps in the Project Narrative
- Order of the Project Narrative
- Primary Images and Support Images
- Begin Constructing Your Presentation
- Systems of Visual Structureand Visual Organization
- Grid and Alignment Systems
- Designing the Layout: Active Area and Margins
- Visual Relationship Between Objects on a page
- Basics of Graphic Design as Related to Presentations
- Visual Order and Visual Hierarchy
- Typography
- Graphic Punctuation
- Presentation Conventions for Architecture
- Symbols and Conventions
- Labeling Systems
- Visual Legibility of Presentation Drawings
- Image Quality Issues
- 03 presentation design
- Designing the Presentation Narrative
- Building a Complex Argument
- In-Person Reviews versus Blind Reviews
- Printed Boards versus Digital Slide Decks
- Designing Boards
- Strategies for Board Organization
- Common Board Challenges
- Setup and Submission
- Text in Your Presentation: Content and Visual Goals
- Three Levels of Reading of a Presentation
- What it Says: The Value of Words
- How it Looks: The Graphic Presence of Text in Your Presentation
- Content and Visual Goals of Textin Your Presentation.
- Strategies for Different Presentation Types
- In-Person Presentations
- Competitions and Blind Review Presentations
- Digital Presentations
- 04 presenting yourself professionally
- Cover Letters and Correspondence, Resumes and Portfolios
- Cover Letters and Correspondence
- Resume Recommendations
- Portfolio Design Actions
- 05 drawing for impact
- Case Study Examples
- Notes
- Acknowledgments
- Illustration Credits
- Index.
- ISBN:
- 0-429-02662-5
- 0-429-64031-5
- 9780429026621
- OCLC:
- 1289833131
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