Communicating Chemistry : A Framework for Sharing Science : A Practical Evidence-Based Guide / National Academies of Sciences, Engineering, and Medicine.

Format:

Book

Language:

English

Subjects (All):

Chemistry--Public relations.

Communication in chemistry.

Physical Description:

1 online resource (33 pages)

Edition:

First edition.

Place of Publication:

Washington, DC : National Academies Press, 2016.

Summary:

This guide, published by the National Academies of Sciences, Engineering, and Medicine, provides a comprehensive framework for effective communication of chemistry in informal settings. It aims to equip chemists and professionals in related fields with the necessary tools to engage the public in understanding the significance of chemistry. The guide emphasizes the importance of setting clear communication goals, understanding available resources, designing and evaluating communication activities, and reflecting on the outcomes. It highlights the need for chemists to foster public appreciation for chemistry, develop informed consumers, empower citizen participation, and encourage workforce development. The guide is intended for chemists who wish to effectively share the joy and knowledge of chemistry with diverse audiences outside traditional academic settings. Generated by AI.

Contents:

Front Matter

WHY COMMUNICATE?

THE FRAMEWORK FOR EFFECTIVE CHEMISTRY COMMUNICATION

WHAT DOES IT MEAN TO EVALUATE? AND WHY DO IT?

ELEMENT 1: Set communication goals and outcomes appropriate to the target participants.

ELEMENT 2: Identify and familiarize yourself with your resources.

ELEMENT 3: Design the communication activity and how it will be evaluated.

ELEMENT 4: Communicate!

ELEMENT 5: Assess, reflect, and follow up.

CONCLUDING COMMENTS

REFERENCES Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

0-309-44856-5

0-309-43920-5

OCLC:

945447854