Micro media industries : Hmong American media innovation in the diaspora / Lori Kido Lopez.

Format:

Book

Author/Creator:

Lopez, Lori Kido, author.

Language:

English

Subjects (All):

Hmong American mass media.

Hmong Americans in mass media.

Physical Description:

1 online resource (185 pages)

Place of Publication:

New Brunswick, New Jersey : Rutgers University Press, [2021]

Summary:

With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.

Contents:

Frontmatter

Contents

1. Introduction: The Significance of Micro Media Industries

2. Without a Newsroom: Journalism and the Micro Media Empire

3. TV without Television: YouTube and Digital Video

4. Global Participatory Networks: Teleconference Radio Programs

5. Queer Sounds: Podcasting and Audio Archives

6. Alternative Aspirational Labor: Influencers and Social Media Producers

7. Conclusion: Beyond Hmong American Media

Acknowledgments

Notes

References

Index

About the Author

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

1-9788-2338-X

OCLC:

1260340973