Hospitality revenue management : concepts and practices / edited by Peter Szende.

Format:

Book

Contributor:

Szende, Peter, editor.

Language:

English

Subjects (All):

Revenue management.

Hotel management.

Hospitality industry--Management.

Hospitality industry.

Physical Description:

1 online resource (517 pages)

Edition:

1st ed.

Place of Publication:

Palm Bay, Florida : Apple Academic Press, [2021]

Summary:

"This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more. This comprehensive and contemporary textbook effectively meets the curricular requirements of undergraduate and graduate courses. The book can also be used as a reference for practitioners and as a text for executive education programs. Each chapter includes features to keep students interested and engaged. These include case studies, internet activities, team projects, spreadsheet assignments, brief histories, and more"-- Provided by publisher.

Contents:

Cover

Half Title

Title

Copyright

About the Editor

Contents

Meet the Contributing Authors

Foreword

Editor's Preface

Acknowledgments

1. Hotel Revenue Management: An Introduction

2. The Fundamentals of Pricing Hotel Guest Rooms

3. Evolving Hotel Segmentation

4. Key Hotel Distribution Channels

5. Competitive Analysis in Hotel Revenue Management

6. Hotel Revenue Management: Forecasting and Budgeting

7. Performance Analysis in Hotel Revenue Management

8. Market Data for Hotel Revenue Management

9. Restaurant Revenue Management: Basic Concepts

10. Restaurant Revenue Management: Advanced Demand Management Concepts

11. Restaurant Revenue Management: Advanced Supply Management Concepts

12. Function Space Optimization

13. Cruise Line Revenue Management

14. Total Revenue Management

15. Revenue Management: A Hotel Owner's Perspective

Glossary

Index.

Notes:

Description based on print version record.

ISBN:

1-00-301992-7

1-003-01992-7

1-000-03079-2

9781003019923

OCLC:

1130587667