Routledge handbook of public diplomacy / edited by Nancy Snow & Nicholas J. Cull.

Format:

Book

Contributor:

Snow, Nancy, editor.

Cull, Nicholas John, editor.

Language:

English

Subjects (All):

International relations--Handbooks, manuals, etc.

International relations.

Physical Description:

1 online resource (529 pages) : illustrations

Edition:

2nd edition.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2020.

Summary:

"The second edition of the Routledge Handbook of Public Diplomacy co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a legacy to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes U.S. content but all case studies are outside the U.S., not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1-4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include sixteen global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the Noosphere and Noopolitik as they relate to public diplomacy. Designed for a broad audience, The Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students"-- Provided by publisher.

Contents:

Cover

Half Title

Title Page

Copyright Page

Table of Contents

Preface and Introduction by Nancy Snow and Nicholas J. Cull

Notes on Contributors

Introduction

1 .Rethinking Public Diplomacy in the 2020s

Notes

2. Public Diplomacy Before Gullion: The Evolution of a Phrase

PART 1: The Scope of Public Diplomacy: Key Practices

3. The Spectrum of Listening

Apophatic Listening

Active Listening

Tactical Listening

Listening in

Background/Casual Listening

Spying or Surreptitious Listening

Active Listening Requires the Combination of Thick and Thin Description

Active Listening Is a Representational Act

Conclusion

4. Cultural Diplomacy

Cultural Diplomacy: The Elusive Definition

Shifting from Definitions to Outcomes

5. Exchange Programs and Public Diplomacy

Exchanges and Evaluating "Success"

A Global History?

Political Context

Risk and Unpredictability

Cultural Difference

The Opinion Leader

The Cultural Broker

Identity and Orientation

6. International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties

International Broadcasting and Game Theory

Two-Level Game Theory: Balancing International and Domestic Forces

Negotiative Communication in a Marketplace of Loyalties

Case Studies

7. Public Diplomacy Evaluation

PART 2: Public Diplomacy Applications

8. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy

9. Operationalizing Public Diplomacy

Creating USIS

Creating OIAA

Creating Smith-Mundt

Creating USIA

Creating Public Diplomacy

10. Communication Logics of Global Public Diplomacy.

Limitations of Information and Relational Approach

Relationalism

Communication Dynamics Across Different Logics

Coexisting Logics: Public Diplomacy and Cultural Diplomacy

Public Diplomacy: Who Is the Public?

Cultural Diplomacy: What Is Soft Power?

11. The Nexus of US Public Diplomacy and Citizen Diplomacy

History

Definition of Citizen Diplomacy

The Impact of US International Exchange Programs

Unique Public Sector-Private Sector Partnerships

Illustration: The International Visitor Leadership Program

The Power of Citizen Diplomacy

Citizen Diplomacy: Beyond Public Diplomacy

We Are All Citizen Diplomats

12. Crisis and Narrative: The San Bernardino Case

Strategic Narratives and Terrorism

The Facts as of December 5, 2015

Dominant Narratives as of December 5, 2015

The Oval Office Address

Al Jazeera America

Lessons Learned

13. Country Branding: A Practitioner Perspective

What Is Country Branding?

Values-Based Platforms

Country Branding and Public Diplomacy

Importance: Why Country Branding?

Nation Branding, Then and Now

How It Differs Across Regions

Keys to Success and Pitfalls to Avoid

Trends to Watch Out For

14. The Changing Nature of Nation Branding: Implications for Public Diplomacy

Social Media Redefines the Arena

The Rise of City Brands

The ICON Model of Nation Branding

PART 3: Public Diplomacy and Persuasion

15. Tactics of Social Influence for Use in International Conflicts

Norm of Reciprocity

Fear Appeals

Foot-in-the-Door

Granfallooning

Jigsawing

Projection

Damn It, Refute It, Damn It, Replace It

The Democratic Use of Social Influence: Ethical and Legal Issues

Conclusion.

Notes

16. Credibility and Public Diplomacy

Tenets of Credibility

Credibility Is Dynamic

Credibility Is Situation Specific and Culture Bound

Credibility Is a Multidimensional Construct

Secondary Dimensions of Credibility

Credibility and Culture

17. The Primacy of Culture in Influence: A Dissenting View

Concentration of Influence Research in the West

The Primacy-of-Culture Perspective

Dissenting Primacy of Culture

Slouching Toward Complexity

Influence Universals Masquerading as Cultural Specifics

PART 4: Case Studies in Public Diplomacy

18. UN Celebrity-Driven Public Diplomacy: Causes, Critiques, and Trajectories

The Evolution of UN-Focused Celebrity Diplomacy

An Array of Controversies

19. Diplomacy and Culture in the European Union Global Strategy

Defining and Applying the Public Diplomacy Concept to Europe

The Shaping of the EU Cultural Strategy towards Its Neighbors

Towards the Adoption of an EU Global Strategy

EU Attractiveness in Question

20. A Guide to Gastrodiplomacy

Theories of Gastrodiplomacy

Gastrodiplomacy Strategies and Best Practices

Track III Gastrodiplomacy

21. Diaspora and Diplomacy

Diaspora and Global Governance

Economic Development and Diaspora Entrepreneurialism

Politics from a Distance

Conflict, Crisis, and Humanitarian Intervention

22. The World Expo and Nation Branding

Experiencing Nations

Practicing Nation Branding

Expo 2020 Dubai and Beyond

23. UNESCO Approaches to Public Diplomacy

The UNESCO Mandate

UNESCO's Traditional Approach to Public Diplomacy

UNESCO's Institutional Culture: Communication and Public Diplomacy as Neglected Resources.

UNESCO's Communication Reform: Towards a New Approach of Public Diplomacy?

Persistent Budgetary Problems and the Lack of a Comprehensive Strategy

The Need to Adopt a Conversational Approach to Public Diplomacy

PART 5: Global Approaches to Public Diplomacy

24. Four Seasons in One Day: The Crowded House of Public Diplomacy in the United Kingdom

The Spectrum of Activity in the United Kingdom

Listening

Facilitation

Building Networks or Long-Term Relationships

Cultural Exchange

Cultural Diplomacy

Broadcasting

Direct Messaging

Relating the Spectrum to UK PD

British Council

BBC World Service

Foreign and Commonwealth Office

Beyond the PD Core

25. Germany's Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present

Perceptions of Germany and Public Diplomacy as a Storytelling Tool

Terminology, Concepts, and Theories of German Public Diplomacy

Main Actors, Topics, and Instruments of German Public Diplomacy

Public Diplomacy for Germany Organized by Third Parties

26. Public Diplomacy à la française

Introduction: Trigger Factors and Definitions

External Cultural Action and Audio-Visual Policy

Francophonie as Public Diplomacy

Digital Diplomacy

Bringing Non-State Actors Back in?

Decentralized Cooperation

Research and Education

"La diplomatie publique d'Etat, c'est moi": A French Temptation?

27. Japan's Public Diplomacy at the Crossroads

Main Actors of Japan's Public Diplomacy Efforts

History of Japanese Public Diplomacy

Looking for a New National Identity

Consolidating Cultural Diplomacy in Parallel with Emerging Economic Power

Mushrooming Main Actors

Consolidating Global Partnership and Multilateral Approaches.

Culture Attracts the World Instead of Economy

Post-Great East Japan Earthquake Public Diplomacy

Neoliberalization and Civil Socialization

28. Communicating Confidence: China's Public Diplomacy

Chinese Approaches

The China Dream

One Belt, One Road

The 2008 Olympic Games

The Confucius Institutes

International Broadcasting

29. Historical Memory and Public Diplomacy: The Case of Russia

Historical Memory and Public Diplomacy

Russian Definitions of Soft Power

Russian Use of History to Justify Aggression

Russian Nationals and Intervention

Institutions of Public Diplomacy

30. Australian Public Diplomacy

Developing Ideas on PD

Voices from the PD Policy Community

31. Populism and Public Diplomacy: The Case of India

Faith-Based Diplomacy

The Diasporic Dimension

The Popular Dimension

Communicating Soft Power

How Effective Are India's Soft-Power Initiatives?

32. Korea's Public Diplomacy

Concept of Public Diplomacy

Why Public Diplomacy in Korea?

Korea's Public Diplomacy

Public Diplomacy Act

Actors

Three Sectors: Culture, Knowledge, and Policy

Participatory Public Diplomacy

Future Direction of Korea's Public Diplomacy

33. Israel: Countering Brandjacking

The New Anti-Semitism

Brandjacking at the UN and International Organizations

The BDS Movement

Counter Branding: "Israel Beyond the Conflict"

Evaluation

34. The Brazilian Approach to Public Diplomacy

The Itamaraty (Foreign Ministry) Hub

Secom (Media and Public Affairs at the Executive Office of the President)

Notes.

35. Turkey's Public Diplomacy in Flux: From Proactive to Reactive Communication.

Notes:

Description based on print version record.

ISBN:

0-429-46554-8

0-429-87895-8

9780429465543

OCLC:

1130379385