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Digital pricing strategy : capturing value from digital innovations / edited by Stephan M. Liozu and Andreas Hinterhuber.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Pricing.
- Value.
- Marketing--Technological innovations.
- Marketing.
- Strategic planning.
- Physical Description:
- 1 online resource (340 pages)
- Place of Publication:
- Milton Park, England : Routledge, [2023]
- Summary:
- Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version: Liozu, Stephan M. Digital Pricing Strategy
- ISBN:
- 1-00-322619-1
- 1-003-22619-1
- 1-000-89281-6
- 1-000-89288-3
- 9781003226192
- OCLC:
- 1411019899
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