A design driven guide for entrepreneurs : strategies for starting up in a multiverse / Rhea Alexander.

Format:

Book

Author/Creator:

Alexander, Rhea, author.

Language:

English

Subjects (All):

New business enterprises--Technological innovations.

New business enterprises.

Business planning.

Strategic planning.

Physical Description:

1 online resource (267 pages)

Place of Publication:

New York, New York : Oxford University Press, [2023]

Summary:

"A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice (and a company), will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-driven Entrepreneur"-- Provided by publisher.

Contents:

Cover

Half Title

Endorsements

Title Page

Copyright Page

Dedication

Contents

Author's Note

About the Authors and Contributors

Entering the Entrepreneur's Multiverse: An Introduction to This Guide

DIMENSION A MIND - Design-Driven Change for Mindset Shift

1. Inspiration for the Next-Gen Entrepreneur: Why Design-driven, Here and Now?

2. Start with Your Mindset: Practicing Ingenuity, Awareness, and Learning

DIMENSION B MISSION - Charting Purpose for Value Creation

3. Your Mission to Build a Better World: Moving from Self to Company

4. Develop Culture Through Mission: Creating Team Values to Grow Community

5. Success: An Ethos for Resilience: Shape a Connected Ecosystem

DIMENSION C METHOD - Making, Breaking, and World-Building

6. Investigate to Map Context: Understanding Systems Design

7. Explore Problems to Gain Insight: Researching in the Field

8. Synthesize to Name Opportunity: Framing Our Future Outcome

9. Ideate to Converge: Generate Concepts to Prototype Solutions

10. Prototype to Test Value: Business Viability and Evaluation

11. Storytell and Launch: Solution Scenarios for a Strategic Future

DIMENSION D MULTIPLICITY - Designing to Strengthen and Scale our Collective Futures

12. Charting a (Re)Generative Future: Maintaining Resiliency with Strategic Foresight

13. Design as Dark Energy: Leading by Learning Expands Your Impact

Conclusion: Begin Again, Cultivate a Cultureof Renewal: Mobilizing a Movement, by Design

References

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-00-322715-5

1-000-84370-X

1-000-84369-6

1-003-22715-5

9781003227151

OCLC:

1376934807