Entrepreneurial cosplay : creating identity, building identity, brand and business acumen / edited by Elizabeth Gackstetter Nichols, Amy C. Lewis and Dave Tomcyzk.

Format:

Book

Contributor:

Nichols, Elizabeth Gackstetter, editor.

Lewis, Amy C. (Professor of management), editor.

Tomcyzk, Dave, editor.

Series:

Routledge studies in media and cultural industries ; 12.

Routledge studies in media and cultural industries ; 12

Language:

English

Subjects (All):

Cosplay--Economic aspects.

Cosplay.

Entrepreneurship.

Physical Description:

1 online resource (x, 216 pages) : illustrations.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2023.

Summary:

"Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centred around the concept of entrepreneurship and the newly emerging concept of intrapreneurship - using entrepreneurial principles to enhance or further an existing concept, organization or product - the book showcases the ways in which cosplayers create new ideas, new ways of working, and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition, and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity. Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies, and Gender Studies"-- Provided by publisher.

Contents:

Introduction / Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis

Entrepreneurial cosplay : success maximization, business ownership, and the entrepreneurial mentality / Dave Tomczyk

Third party content creators in eSport / Christopher McCutcheon, Michael Hitchens, Mitchell McEwan

Entrepreneurial cosplay : women and crossplay in Mexico / Mitzi Ariana Pérez Trejo

Reign in Your baloney pony : managing sexual taboo for success / Elizabeth Gackstetter Nichols

Nerds and copyright / Matthew Mangum

Threat of familiar faces : cosplay outside of conventions / Luxx Mishou

Violence against women in The Witcher and Game of Thrones / Madison Sears & Mary Ingram-Waters

Cosplay through a lens of family business / D'Lisa N. McKee

Marketing, personal branding, and positioning : cosplay: personal branding ... on steroids! / Ruby Daniels

Child cosplayers : embodying potentialities / Sara Austin

Heroic returns on investment : economic considerations of cosplay in the United States / Erin Kenny

Managing cosplay identities : for love or money? / Amy C. Lewis.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

1-000-89013-9

OCLC:

1369573520