Neuroscience and entrepreneurship research : researching brain-driven entrepreneurship / Víctor Pérez Centeno.

Format:

Book

Author/Creator:

Pérez Centeno, Víctor, author.

Series:

Routledge focus on business and management.

Routledge Focus on Business and Management

Language:

English

Subjects (All):

Entrepreneurship--Research.

Entrepreneurship.

Neurosciences--Research.

Neurosciences.

Physical Description:

1 online resource (112 pages)

Place of Publication:

New York, New York : Routledge, [2023]

Summary:

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship.

Contents:

Cover

Half Title

Series

Title

Copyright

Contents

List of abbreviations

Preface

Part I The past and present of entrepreneurship

1 Introduction

2 The three preceding eras

Part II The brain-driven era

3 The fourth era

3.1 Defining the brain-driven approach to entrepreneurship

3.2 Advantages of a brain-driven approach

3.3 Apparent limitations of neurotechnologies

4 The two engines of the brain's era

4.1 Appropriate technologies

4.2 Experimental design

4.3 Laboratory experimental design

4.4 The nine principles of laboratory experimentation

Part III Fitting themes and empirical evidence

5 Fitting themes

5.1 Decision-making

5.2 Emotions and emotion regulation

5.3 Well-being and mental health

5.4 Perception

5.5 Memory

5.6 Attention

5.7 Volition

6 The function of emotions on entrepreneurial decision-making

6.1 Participants

6.2 One armed-bandit task

6.3 Procedure

6.4 Trial timing

6.5 Initial findings

Part IV The techniques of the future

7 Techniques for recording and assessing brain activity

7.1 EEG

7.2 ERPs

8 Techniques for mapping brain activity

8.1 FMRI

8.2 MEG

9 Approaches for entrepreneurial enhancement

9.1 Brain training

9.2 Brain stimulation

10 Techniques for entrepreneurial enhancement

10.1 Neurofeedback

10.2 Transcranial magnetic stimulation

10.3 Transcranial direct current stimulation

Part V Foreseen disruptions and key implications

11 Foreseen disruptions

11.1 Disrupt the way entrepreneurship is researched

11.2 Disrupt the way entrepreneurship is taught

11.3 Disrupt the design of strategies and policies to support entrepreneurship

11.4 Disrupt the way entrepreneurship is learned

11.5 Disrupt the philosophical grounds of entrepreneurship

12 Key implications

12.1 Conceptual.

12.2 Pragmatic

12.3 Ethical

Part VI Research agenda and final thoughts

13 Research and action agenda for the near future

13.1 Extend the scope of brain-driven research

13.2 Increase laboratory experimentation

13.3 Incorporate the use of non-invasive fitting neurotechnologies

13.4 Foster the formation of a brain-driven research community

14 Final thoughts

References

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-00-305710-1

1-003-05710-1

1-000-84681-4

1-000-84688-1

9781003057109

OCLC:

1354630825