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Churn analysis. Churn and behavior.
- Format:
- Video
- Series:
- Fighting churn.
- Fighting churn
- Language:
- English
- Subjects (All):
- Quantitative research--Marketing.
- Quantitative research.
- Customer relations--Management--Data processing.
- Customer relations.
- Physical Description:
- 1 online resource (1 video file (34 min.)) : sound, color.
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : Manning Publications, [2022]
- Summary:
- In this video, Carl Gold explains module number 3: Churn and Behavior. The objective of this milestone is: - Create visualizations that show whether and by how much each metric is related to customer churn. When you are done, you should be able to answer questions like the following: * Which customer metric has the greatest impact on churn? For metrics behaviors that most customers participate in, at what level of the metric is the customer relatively healthy in terms of their engagement with the service?.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1306381845
- Publisher Number:
- 10000MNHV202244
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