1 option
Marketing Management.
- Format:
- Book
- Author/Creator:
- Hufrish Majra, Isaac Jacob, Varsha Jain, Prachi Gupta, Ashita Aggarwal.
- Language:
- English
- Subjects (All):
- Marketing--India--Management--Case studies.
- Marketing.
- Marketing--Management--Case studies.
- Physical Description:
- 1 online resource (232 pages)
- Edition:
- 1st ed.
- Other Title:
- Marketing Management
- Place of Publication:
- : Pearson India, 2017.
- Summary:
- Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 93-5286-276-7
- OCLC:
- 1024285742
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.