1 option
Customer Behavior. Create a customer dataset / Carl Gold.
- Format:
- Video
- Series:
- Figthing churn.
- Fighting churn
- Language:
- English
- Subjects (All):
- Quantitative research--Marketing.
- Quantitative research.
- Customer relations--Management--Data processing.
- Customer relations.
- Physical Description:
- 1 online resource (1 video file (48 min.)) : sound, color.
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : Manning Publications, [ 2022]
- Summary:
- In this video, Carl Gold explains module number 3: Create a customer dataset. The objective of this milestone is: - Create a snapshot of all of the current customers and their metrics and save it in a file. We call this the current customer dataset. The dataset is a table containing one customer per row and one metric per column. Datasets are explained in Chapter 4 of Fighting Churn with Data. - Create a quality assurance summary of the current customer dataset and review the results.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1306382018
- Publisher Number:
- 10000MNHV202241
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.