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Are everywhere stores the new face of retail? / David R. Bell, Santiago Gallino, and Antonio Moreno.
- Format:
- Book
- Author/Creator:
- Bell, David R. (David Richard), author.
- Gallino, Santiago, author.
- Moreno, Antonio, author.
- Language:
- English
- Subjects (All):
- Physical distribution of goods.
- Retail trade--Management.
- Retail trade.
- Business logistics.
- Physical Description:
- 1 online resource (5 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
- Summary:
- Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities.
- Notes:
- OCLC-licensed vendor bibliographic record.
- Reprint #65307.
- OCLC:
- 1417345868
- Publisher Number:
- 53863MIT65307
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