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Why it's good for business when customers share your values / Daniel Aronson.
- Format:
- Book
- Author/Creator:
- Aronson, Daniel, author.
- Language:
- English
- Subjects (All):
- Business ethics.
- Consumers--Attitudes.
- Consumers.
- Values.
- Leadership--Moral and ethical aspects.
- Leadership.
- Physical Description:
- 1 online resource (7 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
- Summary:
- Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings.
- Notes:
- OCLC-licensed vendor bibliographic record.
- Reprint #65332.
- OCLC:
- 1427255259
- Publisher Number:
- 53863MIT65332
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