Product Manager's Survival Guide : Everything You Need to Know to Succeed as a Product Manager / Steven Haines.

Format:

Book

Author/Creator:

Haines, Steven, author.

Series:

McGraw-Hill's AccessEngineering

Language:

English

Subjects (All):

Product management.

New products.

Genre:

Electronic books.

Physical Description:

1 online resource

Edition:

First edition.

Place of Publication:

New York, N.Y. : McGraw-Hill Education, [2013]

Language Note:

In English.

Summary:

The world of business is moving at breakneck speed. More is being demanded of everyone?with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience?whether you're a novice product manager or seasoned Product Management leader?you'll find everything you need to make consistent positive impacts on your business. With this book in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically?n a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one today and you will be well ahead of your competition?nternally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now?so you can succeed well into the future.

Contents:

A. INTRODUCTION

A. PART I: GETTING YOUR BEARINGS

1. STARTING OUT

2. NAVIGATING THE ORGANIZATION

B. PART II: LEARNING THE PRODUCT'S BUSINESS

3. EMBRACING YOUR PRODUCT

4. CONQUERING THE PRODUCT'S ENVIRONMENTAL DOMAIN

C. PART III: GETTING WORK DONE

5. INFLUENCING PEOPLE AND BUILDING TEAMS

6. MASTERING THE PROCESSES AND TEMPLATES

7. HARNESSING AND MANAGING PRODUCT DATA

D. PART IV: MOVING FORWARD

8. DEVELOPING OTHER PROFESSIONAL ATTRIBUTES

9. PLANNING YOUR NEXT STEPS

E. EPILOGUE

F. ABOUT THE AUTHOR.

Notes:

Includes bibliographical references and index.

Electronic reproduction. New York, N.Y. : McGraw Hill, 2013. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.

Description based on e-Publication PDF.

Other Format:

Print version: Product Manager's Survival Guide : Everything You Need to Know to Succeed as a Product Manager.

ISBN:

9780071805469 (print-ISBN)

007180546X (print-ISBN)

9780071805476 (e-ISBN)

0071805478 (e-ISBN)

OCLC:

850704343

Access Restriction:

Restricted for use by site license.