1 option
Break out to open innovation / Denis Bettenmann, Ferran Giones, Alexander Brem, Philipp Gneiting.
- Format:
- Book
- Author/Creator:
- Bettenmann, Denis, author.
- Giones, Ferran, author.
- Brem, Alexander, author.
- Gneiting, Philipp, author.
- Language:
- English
- Subjects (All):
- New business enterprises--Management.
- New business enterprises.
- Business incubators.
- Daimler-Benz Aktiengesellschaft.
- Physical Description:
- 1 online resource (7 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, [2021]
- Summary:
- Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demonstrates how companies can leverage the open corporate accelerator model to more effectively integrate startups into the corporate R&D processes and accelerate their innovation efforts.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1297829434
- Publisher Number:
- 53863MIT63208
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.