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How ghost scenarios haunt strategy execution / Trudi Lang, Rafael Ramírez.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Lang, Trudi, author.
Ramírez, Rafael, author.
Language:
English
Subjects (All):
Strategic planning.
Physical Description:
1 online resource (7 pages)
Edition:
[First edition].
Place of Publication:
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Summary:
Executives engaged in strategic planning tend to work with an implicit view of the future that is deeply embedded in their organization’s strategy as a set of unquestioned assumptions about the future business context. Leaders need to surface what the authors call ghost scenarios or risk implementing strategies that are ripe for disruption due to changes that planners haven’t recognized. The authors offer two case studies and suggest ways leaders can bring these unexamined assumptions into view.
Notes:
OCLC-licensed vendor bibliographic record.
"Reprint #65208."
OCLC:
1409808915
Publisher Number:
53863MIT65208

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