One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.

Format:

Book

Author/Creator:

Key, Stephen, author.

Series:

McGraw-Hill's AccessEngineering

Language:

English

Subjects (All):

Inventions--Marketing.

Inventions.

Entrepreneurship.

New business enterprises--Management.

New business enterprises.

Genre:

Electronic books.

Physical Description:

1 online resource

Edition:

First edition.

Other Title:

1 simple idea

Place of Publication:

New York, N.Y. : McGraw-Hill Education, [2011]

Language Note:

In English.

Summary:

Provides insight into the process of licensing and introducing products, with step-by-step instructions for inventors who are interested in earning an income from their ideas.

Contents:

A. Dedication

B. Preface

The ferriss effect

C. Acknowledgments

D. Introduction

How one simple idea led to the life of my dreams

E. About the author

A. Part one: the power of one simple idea

1. How you can create the life of your dreams

Is it really that simple?

My introduction to a new way of innovating

Welcome to the new world of innovation

2. The beauty?and opportunity?of open innovation

The global churn

First to market wins

3. Ceo or cio?which hat fits you best?

Manufacturing 101

Licensing: easy as 1-2-3

B. Part two: find your million-dollar idea

4. Look for marketable ideas

A few practical tips

Study the marketplace

Discover sleeping dinosaurs

5. Get creative!

Follow your passion

Browse the mall and magazines

Make a game of it!

6. Not creative? Be a product scout

Become a licensing expert

Find your niche

Identify hot markets

Focus on ideas you can license

Get it in writing

Where to find marketable ideas

7. How to pick winners

The four characteristics of a winning idea

Find someone who has done it before

Become an expert in any field in 24 hours or less

Trust your gut

C. Part three: prove your idea

8. Will it sell?

Innovate for the market

Evaluate the marketability of your idea

9. Is it doable?

Is it doable and affordable?

How to determine manufacturing methods and costs

Design for production and profit

10. To prototype or not to prototype

Types of prototypes

Inexpensive ways to prototype

D. Part four: protect your idea

11. The smart way to safeguard your idea

A primer on patenting

The power of ppas

Inventor's logbook: a must-have to prove first to invent

How to get a patent

12. Control every step of the process

A necessary precaution when sharing your idea

When to toot or silence your horn

E. Part five: prepare to pitch your idea

13. Create sales tools that sell benefits

Create a door-opening benefit statement

Create a deal-generating sell sheet

14. Get in the game without quitting your job

Fit the dream into your life

Create a professional image

Outsource without breaking the bank

F. Part six: submit your idea to potential licensees

15. Kick fear to the curb

Fear of getting ripped off

Fear of cold-calling

Fear of fumbling

Fear of rejection

Fear of failure

16. Find the right doors to knock on

How to find potential licensees

Zero in on your best bets

Find the right people to contact

17. The call that gets you in the door

Why cold-calling is the best way to open doors

The right way to cold-call

Slip in through the back door

G. Part seven: bring your ideas to market

18. Cut a great deal

Leveling the playing field

Negotiating a win-win licensing agreement

Put it in writing

19. Living the dream

A marriage made in heaven?

Keep the ideas?and profits?coming!

H. Appendix: valuable resources.

Notes:

Includes bibliographical references and index.

Electronic reproduction. New York, N.Y. : McGraw Hill, 2011. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.

Description based on cover image and table of contents, viewed on Jul. 16, 2015.

Other Format:

Print version: One simple idea : turn your dreams into a licensing goldmine while letting others do the work.

ISBN:

9780071756150 (print-ISBN)

0071756159 (print-ISBN)

9780071761284 (e-ISBN)

0071761284 (e-ISBN)

OCLC:

708581394

Access Restriction:

Restricted for use by site license.