Innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo.

Format:

Book

Author/Creator:

Gallo, Carmine, author.

Series:

McGraw-Hill's AccessEngineering

Language:

English

Subjects (All):

New products.

Creative thinking.

Technological innovations.

Success in business.

Creative ability in business.

Branding (Marketing).

Genre:

Electronic books.

Physical Description:

1 online resource

Edition:

First edition.

Other Title:

Insanely different : principles for breakthrough success

Place of Publication:

New York, N.Y. : McGraw-Hill Education, [2014]

Language Note:

In English.

Summary:

"A "Think Different" approach to innovation, based on the Seven Guiding Principles of Apple CEO Steve Jobs. In his acclaimed bestseller The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity - and real innovation - in any workplace." Presents a guide to business success based on the career and innovations of Steve Jobs.

Contents:

Principle 1. Do what you love

Principle 2. Put a dent in the universe

Principle 3. Kick-start your brain

Principle 4. Sell dreams, not products

Principle 5. Say no to 1,000 things

Principle 6. Create insanely great experiences

Principle 7. Master the message

One more thing . don't let the bozos get you down.

What would Steve do?

Follow your heart

Think differently about your career

Inspire evangelists

Think differently about your vision

Seek out new experiences

Think differently about how you think

See genius in their craziness

Think differently about your customers

Simplicity is the ultimate sophistication

Think differently about design

We're here to help you grow

Think differently about your brand experience

The world's greatest corporate storyteller

Think differently about your story.

Notes:

Print version c2011.

Includes ten videos.

Includes bibliographical references and index.

Electronic reproduction. New York, N.Y. : McGraw Hill, 2014. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.

Description based on cover image and table of contents, viewed on March 24, 2014.

Other Format:

Print version: Innovation secrets of Steve Jobs : insanely different : principles for breakthrough success.

ISBN:

9780071748759

OCLC:

682919501

Access Restriction:

Restricted for use by site license.