Every (repurposed) product has a story / Bernadette Kamleitner, Carina Thürridl.

Format:

Book

Author/Creator:

Kamleitner, Bernadette, author.

Thürridl, Carina, author.

Language:

English

Subjects (All):

Upcycling (Waste, etc.).

Social responsibility of business.

Sustainable development.

Physical Description:

1 online resource (5 pages)

Edition:

[First edition].

Place of Publication:

[Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.

Summary:

Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the product's history -- and letting consumers spin the rest of the story.

Notes:

OCLC-licensed vendor bibliographic record.

"Reprint 64125."

OCLC:

1345253356

Publisher Number:

53863MIT64125