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Lego takes customers' innovations further / Michela Beretta, Linus Dahlander, Lars Frederiksen, Arne Thomas.
- Format:
- Book
- Author/Creator:
- Beretta, Michela, author.
- Dahlander, Linus, author.
- Frederiksen, Lars (College teacher), author.
- Thomas, Arne, author.
- Language:
- English
- Subjects (All):
- Organizational effectiveness--Case studies.
- Organizational effectiveness.
- Organizational learning--Case studies.
- Organizational learning.
- Crowdsourcing.
- LEGO koncernen (Denmark)--Management--Case studies.
- LEGO koncernen (Denmark).
- Physical Description:
- 1 online resource (6 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
- Summary:
- Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.
- Notes:
- OCLC-licensed vendor bibliographic record.
- Reprint #65110, Fall 2023 issue, vol. 65, no. 1.
- OCLC:
- 1404062676
- Publisher Number:
- 53863MIT65110
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