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How to have better strategy conversations about monetizing data / Barbara H. Wixom, Cynthia M. Beath, Leslie Owens.
- Format:
- Book
- Author/Creator:
- Wixom, Barbara H., author.
- Beath, Cynthia Mathis, 1944- author.
- Owens, Leslie (Leslie Ann), 1972- author.
- Language:
- English
- Subjects (All):
- Business intelligence--Data processing.
- Business intelligence.
- Business enterprises--Finance.
- Business enterprises.
- Physical Description:
- 1 online resource (7 pages) : illustrations
- Edition:
- [First edition].
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
- Summary:
- Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This article shares a simple, practical matrix approach that can help remove friction from discussions about monetizing data and identify areas of business opportunity, now and in the future.
- Notes:
- OCLC-licensed vendor bibliographic record.
- "Reprint 65202."
- OCLC:
- 1404062433
- Publisher Number:
- 53863MIT65202
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