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The power of product recommendation networks : new research on the structure of product recommendation networks reveals how demand flows among products, and that has important implications for marketers / Gal Oestreicher-Singer, Arun Sundararajan, Gerald C. Kane.
- Format:
- Book
- Author/Creator:
- Oestreicher-Singer, Gal, author.
- Sundararajan, Arun, author.
- Kane, Gerald C., author.
- Language:
- English
- Subjects (All):
- Marketing--Technological innovations.
- Marketing.
- Internet marketing.
- Endorsements in advertising.
- Amazon.com (Firm).
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- MIT Sloan management review Vol. 59, no. 1 (Fall 2017)
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
- Notes:
- Description based on online resource; title from cover (Safari, viewed December 5, 2017).
- "Reprint #59119."
- Includes bibliographical references.
- OCLC:
- 1014025463
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