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The magic that makes customer experiences stick : the most memorable experiences are suffused with emotion - not extra features or value for money / Stefan Thomke.
- Format:
- Book
- Author/Creator:
- Thomke, Stefan H., author.
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Customer loyalty.
- Consumer satisfaction.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- Contained in (manifestation): MIT Sloan management review Volume 61, Number 1 (Fall 2019)
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
- Notes:
- Description based on online resource; title from cover (Safari, viewed June 24, 2020).
- "Reprint #61107."
- Includes bibliographical references.
- OCLC:
- 1160207057
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