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The magic that makes customer experiences stick : the most memorable experiences are suffused with emotion - not extra features or value for money / Stefan Thomke.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Thomke, Stefan H., author.
Language:
English
Subjects (All):
Customer relations--Management.
Customer relations.
Customer loyalty.
Consumer satisfaction.
Physical Description:
1 online resource (1 volume) : illustrations
Contained In:
Contained in (manifestation): MIT Sloan management review Volume 61, Number 1 (Fall 2019)
Place of Publication:
[Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
Notes:
Description based on online resource; title from cover (Safari, viewed June 24, 2020).
"Reprint #61107."
Includes bibliographical references.
OCLC:
1160207057

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