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The hybrid trap : why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors / Fernando F. Suarez, James Utterback, Paul von Gruben, Hye Young Kang.
- Format:
- Book
- Author/Creator:
- Suarez, Fernando F., author.
- Utterback, James M., 1941- author.
- Gruben, Paul von, author.
- Kang, Hye Young, author.
- Language:
- English
- Subjects (All):
- Business enterprises--Technological innovations--Economic aspects.
- Business enterprises.
- Technological innovations--Management--Economic aspects.
- Technological innovations.
- New products--Technological innovations--Management.
- New products.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- Contained in (manifestation): MIT Sloan management review. Vol. 59, no. 3 (Spring 2018)
- Other Title:
- Why most efforts to bridge old and new technology miss the mark
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2018]
- Notes:
- Description based on online resource; title from cover (Safari, viewed May 18, 2018).
- "Reprint #59328."
- Includes bibliographical references.
- OCLC:
- 1035957686
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